Nescafé - Azera Escapes
Campaign targeting Virgin East Coast train travellers to purchase a cup of Nescafé Azera on their journey. Participants were asked to write the name of their favourite 'escape' which could be a book, film, TV series or album in the speech bubble on their cup and tweet a picture of it. Tweeted entries were placed into a draw to win various prizes including iPad Airs, Beats headphones, Spotify subscriptions, Kindle Fires, ebooks and music tracks every 30 minutes.
Work created @ Momentum Manchester